CRM Model Assessment & Design Essay Example | Topics and Well Written Essays - 2500 words

CRM Model Assessment & Design - Essay Example This was seen as a key driver to increase their business coverage. They also managed to be in partnership with Econocaribe Consolidators, Inc. and AmeriJet International, Inc. which is one of the largest freight forwarding carriers and they are based in the US in the United States while the latter is a leading cargo shipment company. Caribbean Cargo DC, LLC goals include providing services that are reliable, efficient and an exceptional customer service. With these services they hope to be recognized by the customer as the better option when it comes to freight forwarding. The marketing strategy in place is not specific as they do not have an ample program that can act as the dependable CRM strategy. According to Peppers and Rogers (2004) the IDIC methodology consists of 2 broad categories; analysis and action. Analysis includes the company’s initiative to identify and differentiate their customers while action involves interaction and customization. IDIC is a methodology that involves several aspects that ensure company prospers efficiently. These include: identification, differentiate, interact and customization. ... Later on the fill out forms and make deposit payments. This type of customer relationship leaves out the biggest aspect of maintaining a customer because they cannot distinguish whether the customer will be just a first time customers or return customers. In addition to that, it lacks proper channels to create personal relationships and interaction and finally customization of products so as to perfectly fit an individual customer needs. Most businesses that have not yet implemented the IDIC model still reap few benefits from the traditional CRM model. These include the ability to communicate with their customers, either first time customers or return customers and they can be able to negotiate on the charges involved as well as offer their customers discounts. With that, return customers may be offered discounts since the company may consider them as loyal customers. This may also act as a perfect channel where the loyal customers may promote the business to other clients who may al so be interested in the services offered, thus this may just be another method that is not reliable for a business to depend on. Some of the impacts of the company’s goals and marketing strategies include the fact that they have maintained the shipping business in the Caribbean with respect to their goals of providing services that are reliable, efficient and an exceptional customer service. The diagram (SWOT) below shows the strengths, weaknesses, threats and opportunities that face Caribbean Cargo DC, LLC. Redesign the Customer Service Policies and Strategies With reference to the IDIC methodology, identification is a key step in IDIC. The current situation that they are

Introduction to business Essay Example | Topics and Well Written Essays - 500 words - 9

Introduction to business - Essay Example In addition, Michael Dell had personal interests in the company as it symbolized the works of his entire life and his legacy. Therefore, he had the required motivation to drive the company into profitability and see the work of his hands hold up for future generations to see. In addition, Michael Dell had fresh new ideas that could salvage the corporation from losing any further than it had, marketing strategies. His idea of collaborating with retailers in order to bring about more revenue to the company; this was by targeting the retail market in order to tap its enormous purchasing power. Changing the marketing and operations in a company require a new organizational culture in order to address several issues that arise from human behavior about the work place. These are in the form of motivation, language, norms, visions, values, systems and symbols that the organization follows. Marketing interfere significantly with these factors in that every strategy used kin marketing directly affects all members of staff because; norms change according to the strategy applied in marketing. The procedures used in implementation change according to the strategy, moreover, there is need to have a new culture with changes in the operation that a company conducts. This is because language used in the changes thus there is need to come up with a new working language that will handle the changes that occur. In addition, motivation in staff varies depending on the goals and visions of the company. This, therefore, makes room for a new organizational culture that handles all these even tualities. Marketing strategies, also, affect the way in which staff members interact among themselves and with clients of a company. Therefore, changes in marketing must account for all aspects in staff behavior. Information gained from retail partners will